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Safia Minney is the pioneer of the Fair Trade and ethical fashion movement with over 20 years developing Fair Trade supply chains, sustainable products, branding and retail.

Safia is seen as one of the key business people in the Fair Trade industry and brings her expertise and experience to help businesses embrace sustainability and transparency in their operations and branding.

Ethical Brand Consultancy

Safia helps companies identify and respond to their changing customers’ needs, to research and communicate a new corporate vision that engages customers to be part of the change.

Consumers are increasingly demanding sustainable and responsible business practices and for companies to prove that they ‘walk the talk’. Ethical branding is an opportunity to make the business case for better business, it also helps companies talk about what they are doing right.

Ethical & Fair Trade Supply Chain

With the Modern Slavery Act companies need to report on what they are doing to eradicate slavery from their supply chains. We will use our expertise in Fair Trade and meeting environmental standards and better business practice to help drive operational change within your company.

Our expertise lies in agricultural product, textile and crafts with production in Asia and Africa.

Ethical Fashion Consultancy

From fibre to manufacture and branding, we can help you improve your supply chain to meet best practice in Fair Trade and Organic international standards.

We look at operations and critical path and product categories to help companies decide where and how to start ethical, Fair Trade and sustainable manufacture.

Videos About Safia's Work