Power from the people: Safia Minney’s sustainable fashion mission

Safia Minney fair trade farmers

We are delighted to announce that Safia Minney, founder of People Tree and the Fashion Declares movement, has been named Drapers Sustainable Fashion Champion in the Drapers Sustainable Fashion Awards 2022

The fashion industry’s efforts to become more sustainable were in danger of derailment during the coronavirus pandemic. However, recognising that sustainability is a business imperative, many brands and retailers continued to invest in cleaning up their supply chains and introducing new, circular models of working, despite the unprecedented trading conditions.

Covid-19 has given us all an opportunity to build back better. Forward-thinking fashion businesses know change is not an option, and are embracing their responsibilities and ability to make a difference.

The Drapers Sustainable Fashion Awards recognise the strides that are being made in reducing the industry’s environmental impact and creating fairer working conditions across the supply chain.

Judged by an independent panel of experts, this market-leading awards programme shines a spotlight on best practice within the industry, so others can learn how to change for good. 

The winners of the awards were revealed on 21 April 2022 across Drapers’ digital channels and will be showcased today at the Drapers Sustainable Fashion 2022 conference in London – where industry leaders will reconnect in person and discuss how to address the biggest challenges facing the industry when it comes to sustainability. 

Drapers editor Kirsty McGregor said: “The Drapers Sustainable Fashion Awards were established to encourage and celebrate progress in the industry, recognising that brands and retailers are at different stages of their journey to becoming more sustainable and responsible. 

“Our Sustainable Fashion Champion award is presented to the individuals that are driving industry-wide change. Two decades after she founded pioneering sustainable fashion brand People Tree, Safia Minney is spearheading a grassroots movement with radical aims to transform the industry. Throughout her career, she has campaigned tirelessly for the industry to embrace new, more responsible and circular ways of producing fashion.”

Read the announcement in Drapers.

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