Photograph: Odi Caspi
Safia Minney, MBE, FRSA is Founder of People Tree, the pioneering Fair Trade and sustainable fashion and lifestyle brand. She developed the first organic and Fair Trade clothing supply chain and is recognised by the World Economic Forum as an Outstanding Social Entrepreneur.
Safia is available for speaking engagements worldwide, advisory and lifestyle coaching.
Please contact: email@example.com
After working for Creative Review magazine in London, Safia’s travels in Asia brought the reality of social injustice and environmental destruction front of mind. She decided to use her experience in marketing and publishing to promote social, arts and environmental publications and organizations.
In 1990, she moved from London to Tokyo where she turned her interests into a campaigning organization, Global Village out of which People Tree Japan was launched. People Tree became the highest profile Fair Trade company in Japan, with thousands of stockists and three flagship stores. In 2000, Safia launched People Tree in London and today the company sells internationally. Safia led the business as Global CEO, Creative Director, Head of Fair Trade supply chain development and led its brand development through marketing and PR in Europe and Japan.
After a long and successful career, Safia has taken a step away from operations to focus on sustainability and sharing her knowledge and experience with others who want to put social impact and sustainability at the heart of their organisation.
Safia Minney is a thought leader and campaigner for social justice and sustainability. She initiated World Fair Trade Day, Rag Rage and is a Founder member of Ethical Fashion Forum, Fashion Revolution and Strawberry Earth Academy promoting Eco Design. Safia’s unique practical experience and passion for social change together with her background in marketing and design has helped create a business that blends social change with great product and retail. People Tree is an inspiration to hundreds of thousands of designers, brands, customers and suppliers and sets a new bar for end to end Fair Trade and fashion production.
Safia and her team have been responsible for the first Fair Trade designer collaboration with Vogue Japan magazine, featuring high profile international designers and celebrities in 2007. Safia worked closely with Emma Watson to design the first ever Fair Trade and sustainable fashion collections for younger people. Other collaborations with internationally acclaimed designers such as Orla Keily, Zandra Rhodes, Bora Aksu, have brought sustainability into luxury fashion. People Tree was the first international fashion company to be certified 100% Fair Trade by the WFTO. Safia’s work has brought sustainable livelihoods and social welfare to over 5000 economically marginalised farmers, artisans and tailors and help set a new agenda in the fashion industry.
Safia is the author of nine books about Fair Trade, sustainable design and living. The True Cost movie features Safia as a leading spokesperson of the fashion industry and her pioneering work leading People Tree and delivering social change.
SUPPLY CHAIN MANAGEMENT & TRANSPARENCY:
Partnering, innovating and capacity building with suppliers to create social impact and environmental best practice. How to communicate to your customers and stakeholders to build sales and brand loyalty and set the agenda in your sector.
CREATING SUSTAINABLE SUPPLY CHAINS:
Building an operational design and buying plan to incorporate social and environmental best practice into conventional business models, products, services and marketing communications. What are the key environmental issues and how to avoid them.
ETHICAL, FAIR TRADE & MODERN SLAVERY FREE SUPPLY CHAIN:
With the Modern Slavery Act companies with a turnover of £36million or more are obliged to report on what they are doing to eradicate slavery from their supply chains. We will use our expertise in Fair Trade, meeting environmental standards and better business practice to help drive operational change within your company.
Our expertise lies in agricultural product, textile and crafts with production in Asia, Africa and Latin America
SOCIAL MARKETING, MEDIA AND BRAND BUILDING:
Communicating best practice to customers and stakeholders to promote engagement and new environmental and social initiatives. How to create initiatives to deliver and show commitment to social value with examples of successful initiatives in Europe, Japan and Asia.
WOMEN IN BUSINESS:
Safia draws on her own experience pioneering social business and brand in Japan and Europe whilst juggling a family. Overcoming challenges through partnerships and collaborations and bringing leadership and income opportunities to women around the world to create social change.
SLOW FASHION. AESTHETICS MEETS ETHICS:
A look at the global ‘ethical consumer’ movement, the rise of the eco lifestyle store, social enterprise and sustainable design and campaigning for social change.