Safia Minney, MBE joins Po-Zu, the award winning ethical footwear brand as Managing Director, to work alongside the Founder and CEO, Sven Segal.
Safia Minney: “I’m excited to be joining Sven and Po-Zu. I have always been intrigued about ethical shoes. It’s great to bring my expertise and creativity to build positive change in the footwear industry. The more powerful, strong and innovative brands we have in this sector the better; we need more collaboration and sharing of knowledge as ethics in the fashion business are becoming a non- negotiable. Po-Zu design aesthetic and values is a compelling proposition to customers world-wide.”
Sven Segal: “Safia is a rare individual within our industry and a prominent force for good; I’m absolutely thrilled about having her on board and working together. It feels a bit like being a lucky scriptwriter, working with one of your all-time favorite directors”.
Po-Zu is launching a co-branded STAR WARS™ / PO-ZU collection, which includes high quality replicas of footwear worn in the films by some of the key characters. The collection has been developed by Po-Zu and will be manufactured according to Po-Zu’s renowned ethical and sustainable practices in Portugal. The co-branded range will be available to the public from August 2017.
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