"Safia's message on responsible supply chains, reducing carbon did resonate with the audience. She had the audience’s full attention after the first minute. Everyone agreed she is a great speaker. Safia made real effort to understand our event and industry and to raise the debate on sustainability."
FEICA, The Association of European Adhesive & Sealant Industry
An award winning, social entrepreneur, speaker and advisor, Safia has 20 years+ experience as a Global CEO of the company she founded, People Tree.
Safia built pioneering Fair Trade and sustainable fashion, food and lifestyle brand from her living room. She created the first organic and Fair Trade clothing supply chain and is recognised by the World Economic Forum as an Outstanding Social Entrepreneur.
A thought leader in sustainable fashion and key influencer in Sustainability and the Modern Slavery movement, with extensive experience in Japan, Asia and Europe. Safia has authored many books and featured in many documentaries and films on Fair Trade and sustainable business, including the documentary ‘The True Cost’.
Safia received an MBE for services to Fair Trade and Fashion industries. Safia combines purpose, creativity, and commercial experience to inspire transition to net zero, action on the SDGs and to promote social inclusion. She talks about the risks posed by climate change and modern slavery, and the opportunities to business, investors and governments in shaping the future.
Safia’s engaging, charismatic and authentic in delivering a powerful message of sustainability and Fair Trade. Safia is a passionate speaker who walks her talk and brings people on the journey with her.