Safia Minney fair trade farmers

Power from the people: Safia Minney’s sustainable fashion mission We are delighted to announce that Safia Minney, founder of People Tree and the Fashion Declares movement, has been named Drapers Sustainable Fashion Champion in the Drapers Sustainable Fashion Awards 2022.  The fashion industry’s efforts to become more sustainable were in danger of derailment during the […]

Creating a Fashion Revolution


Some lovely people recognise me as the pioneer of sustainable fashion, they even stop me to chat on the tube in Tokyo or London. I started my journey 27 years ago in Japan where I created People Tree the world’s leading Fair Trade and sustainable brand, indeed, creating a fashion revolution. I built supply chains […]

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